When the scope stops at lead generation
The lead arrives.
Then what?
AdFormLead?
Your office is left to connect the follow-up, calendar, estimate, and sales record.
For residential standby generator installers
Add $150,000 in new standby generator sales within 90 days. Or you don’t pay.
Ads bring the opportunity. A connected system turns it into a conversation, a booked estimate, and a sales pipeline your team can see.
Standby generator companies · United States & Canada
Program-fee refund. Advertising spend and third-party costs are separate and are not refunded. Guarantee details.
The gap between a lead and a sale
More leads won’t fix
a broken handoff.
A homeowner clicks. The form comes in. Then the opportunity sits in an inbox, gets one call, or disappears after an estimate. The campaign did its job. The rest of the process still needs one.
The lead arrives.
With Surge & Scale
The next step is
part of the system.
- Acquire
- Qualify
- Contact
- Book
- Track
Advertising and lead handling work together, with a visible path through to the outcome.
From the first click to the final outcome
Follow the opportunity.
Explore each handoff to see what we build, what happens next, and where your team takes over.
Acquisition
Reach homeowners in your service area.
Generator-specific campaigns on Facebook and Instagram introduce your installation offer to homeowners in the territory you can actually serve.
What we build / manage
Campaign setup, creative testing, targeting, and ongoing management.
The handoffYour local offer, service area, and available installation capacity shape the campaign.
Qualification
Capture the details your team needs.
A dedicated landing page explains the offer. Its qualification form gathers useful homeowner and project information, then sends the inquiry into the CRM.
What we build / manage
Mobile-first landing pages, service-area questions, contact details, and CRM routing.
The handoffQualification happens in the form. A submitted inquiry still needs a real conversation.
Speed to lead
Acknowledge the inquiry right away.
An automated SMS/email lets the homeowner know the inquiry was received and sets expectations for contact. The lead is organized for the next action.
What we build / manage
Custom CRM automations for submission-triggered messages, follow-up sequences, notifications, and tasks.
The handoffMessaging is configured around the agreed contact process and appropriate consent.
Follow-up
Turn an inquiry into a conversation.
Human outreach reaches the homeowner, follows up on the form information, and works toward scheduling an estimate appointment.
What we build / manage
Human appointment-setting follow-up, contact attempts, notes, and lead nurturing.
The handoffA human books the appointment. Your team’s availability and service boundaries guide scheduling.
Appointment management
Give the estimate visit a clear plan.
Once the appointment is manually booked, confirmations and reminders help the homeowner prepare. Cancellations and missed appointments get a follow-up path.
What we build / manage
Confirmations, reminders, cancellation handling, and no-show recovery.
The handoffYour estimator receives the appointment details and the homeowner’s information.
Your team’s sales process
Keep the sales opportunity visible.
Your team visits the property, defines the installation scope, presents an estimate, and handles the sale. Pipeline tracking keeps that opportunity from disappearing.
What we build / manage
Estimate-stage visibility, follow-up tasks, and nurturing for homeowners still considering.
The handoffYour company owns technical advice, estimates, sales decisions, and customer commitments.
Reporting & improvement
Connect the campaign to the outcome.
Your team completes the installation and updates the sale. We use available source and pipeline data to see where the system is working and where it needs attention.
What we build / manage
Opportunity tracking, acquisition and appointment reporting, attribution where supported, and optimization.
The handoffAccurate sales updates from your team are essential. Tracking is only as complete as the data connected to it.
A connected process. Your team remains responsible for estimates, sales, and installations.
What we put in place
The parts work better
when they work together.
You get an operating system for acquisition and conversion, with people responsible for moving leads forward.
01
Customer acquisition
Meta campaign setup and management, creative testing, service-area strategy, and ongoing optimization.
Explore customer acquisition02
Qualification funnels
Generator-specific landing pages and forms that capture useful project details and connect directly to the CRM.
Explore qualification funnels03
Follow-up & appointments
Immediate SMS/email, human outreach and appointment setting, confirmations, reminders, cancellation handling, and no-show recovery.
Explore follow-up & appointments04
CRM buildout & automations
We build your CRM pipeline and custom automations around your lead handling and sales process. Messages, tasks, reminders, and nurturing run inside the CRM and are refined around what works for your business.
Explore crm buildout & automationsBuilt around the generator business
A standby install
is a considered purchase.
The homeowner is thinking about their property, their budget, and their family’s backup power. Your business is thinking about territory, crews, estimates, and the next available installation.
Why we focus on this market- Your territory matters.
- Campaign targeting and form questions should reflect where you can serve homeowners.
- The conversation matters.
- A form submission starts the process. Human follow-up helps move it toward an estimate.
- Your capacity matters.
- Acquisition and appointment planning need to fit the work your team can take on.
- The long view matters.
- Homeowners who are still considering need a follow-up path, not a forgotten contact record.
Find the weak handoff
Where is your growth system leaking?
Choose the issue that sounds familiar. Start with the next operational check, before spending more on traffic.
Start with the acquisition plan.
Check whether your current lead sources match your service area and capacity. A separate Meta campaign can add a channel, but the offer, landing page, and lead handling need to be ready together.
Review the complete systemFix the first handoff.
A form submission should create a contact, trigger an acknowledgment, and put the inquiry in front of a person with a clear next action. Check that path before increasing the advertising budget.
See the follow-up processMake contact a process.
One call rarely tells the whole story. Check the contact details collected, the message the homeowner received, and whether human outreach and follow-up attempts are visible in the CRM.
Explore human follow-upGive every opportunity a next step.
An inquiry needs a pipeline stage, a responsible person, and a recorded next action. If your team cannot tell where a lead stands, add visibility before asking them to handle more leads.
See pipeline trackingReview the appointment handoff.
Check that a human confirmed the time, that reminders contain the right details, and that a missed visit triggers recovery. Booking an appointment and getting it attended are separate parts of the system.
See appointment managementConnect the lead record to the sale.
Start by keeping source information with the contact and updating appointments, estimates, and sales. Where technical tracking has gaps, make them visible instead of presenting incomplete data as certainty.
Explore reporting$150K
in new standby generator sales.
Within 90 days.
We handle the marketing system.
You handle the leads and installs.
Our guarantee
Add $150,000 in new standby generator sales within 90 days, or we refund your Surge & Scale program fees.
To keep the guarantee fair for both sides, we just ask that you:
Respond quickly
Call at least 90% of new qualified leads within 15 minutes during normal business hours.
Follow up consistently
Don’t give up after one missed call.
Keep the agreed ad budget active
Maintain the campaign spend we agree on.
Keep sales tracking reasonably up to date
Keep your CRM and sales outcomes reasonably up to date.
Have capacity to take on new installs
Have enough capacity to accept additional generator work.
That’s it. If you do your part and the system doesn’t produce the agreed result, we stand behind it.
Guarantee applies to eligible Surge & Scale program fees. Advertising spend and third-party costs are separate and are not refunded. Complete terms are outlined in the service agreement.
See how the guarantee worksUseful answers
Before we talk.
The practical details behind the offer.
What exactly does Surge & Scale do?
We build and manage a connected acquisition and lead-conversion system: Meta advertising, generator-specific landing pages and qualification forms, CRM buildout and custom automations, immediate SMS/email, human follow-up, appointment management, nurturing, and reporting. The automations run inside your CRM, tailored to your business and refined around what works. Your team handles estimates, sales, and installation.
Do you only work with generator installers?
Our current offer is focused on residential standby generator installation companies in the United States and Canada. The system is built around service areas, homeowner inquiries, estimate appointments, and installation capacity.
I already receive manufacturer leads. Is this still relevant?
It can be. A separate acquisition channel can complement manufacturer leads and referrals. We review your current sources and lead handling first, so the plan fits the business you already have.
Who handles the leads?
The form collects qualification information. Immediate SMS/email acknowledges the inquiry, then human follow-up reaches the homeowner and manually books an appointment. We agree on the handoff, availability, and responsibilities with your team before launch.
Is the follow-up automated?
Partly. We build custom automations inside your CRM for acknowledgments, follow-up sequences, tasks, confirmations, reminders, and nurturing. Timing and workflows are tailored to your business and refined based on what works. A human speaks with the homeowner and schedules the appointment. Automation supports that conversation; it does not replace it.
How are appointments booked?
After human contact, an appointment is manually scheduled around your team’s availability. The system then supports confirmations, reminders, cancellation handling, and no-show recovery.
What does the guarantee cover?
The guarantee is simple: if we don’t help you add $150,000 in new standby generator sales within 90 days, we refund the eligible Surge & Scale program fees you paid. To keep it fair, we just require fast lead response, consistent follow-up, the agreed ad spend, basic CRM tracking, and enough install capacity to handle new work. Advertising spend and third-party costs are separate and are not refunded. See the five requirements.
How much advertising budget do I need?
There is no universal budget. We review your service area, capacity, sales economics, and starting point, then agree on an advertising plan before launch. Advertising spend is separate from program fees.
Do I need a CRM already?
No. We build out your GoHighLevel-based CRM with pipelines and custom automations tailored to how your business handles leads, appointments, and sales. These workflows run inside the CRM and are refined around what works. If you already use a CRM, we review your current setup and agree on how leads and sales updates will move between tools before making changes.
What happens after I apply?
Apply through Generator Growth at generatorgrowth.io/apply. We review your market, capacity, current lead sources, and growth goals. If there is a fit, we arrange a conversation to discuss scope, responsibilities, advertising budget, pricing, and the written guarantee requirements.
The next step
Make the next lead part of a bigger plan.
Let’s look at your market, your installation capacity, and what happens to your leads today.